Seasoned actor, Olanrewaju Omiyinka, better known as Baba Ijesha, has been unveiled as the brand ambassador of a new food brand, Booku Chicken.
The Osun State-born comedian is now the face of the product by Agro-Park Foods and Spices Limited.
Baba Ijesha, who is also a brand ambassador for Trophy and Pragmatic Homes, recently signed the deal to represent the chicken brand at the head office of Agro-Park Foods and Spices Limited, in Omole Estate, Lagos. After the signing witnessed by top management staff of Agro Park Foods, the Media and Publicity Manager to Baba Ijesha, Dayo Badmus, said the agreement was a marriage of two compatible brands.
He said, Booku Chicken is a brand that comes with 100 per cent natural growth. Baba Ijesha is well known for 100 percent cent natural jokes. So, this is a very interesting marriage between two brands that love originality and nature.”
The company’s Head of Corporate Communications, Adetoro Olayomi, said the Nollywood thespian was chosen because, just like Booku Chicken, his brand appealed to everyone irrespective of income level or social class.
“Booku is a product accessible and affordable for everyone, regardless of your class or level of income. Baba Ijesha’s brand represents Booku in terms of how he appeals to the public, irrespective of their income level and social class. He is loved by all due to his comic nature which helps relief people of their daily stress; thus improving their health just as Booku chicken would also improve their health”.