Singer, D’banj has announced that he has signed a major global distribution deal with American company, Priority Records. According to the elated singer, artistes in Africa that are signed to his Creative Reality Entertainment Arts and Music (C.R.E.A.M.) digital platform would enjoy access to global distribution through Capitol Records, parent company of Priority Records.
“I am so humbled! A dream that started on paper has finally come to fruition. Africa is the future of the world
“A year ago, I launched a platform to help creative talents find their dreams across Nigeria. The platform was developed by Africans, for Africa, to showcase artists across the world. It is testament to what I always say that, content is the new crude oil,” D’banj said in a press release.
The singer’s management also said that D’banj’s forthcoming album, ‘King Don Come’ will get an inroad into international markets through the deal.
“We are excited the C.R.E.A.M. Platform is now a part of the global distribution service. At Priority, we are always searching for new music. The African music platform offers originality and a unique sound; which is why this is an electrifying deal with D’banj,” Fuzzy West, General Manager of Priority Records said.
Priority records has worked with international acts and their platforms, including Dr. Dre, Ice Cube, Master P, JAY-Z, and Snoop Dogg. It also distributed Hip hop record labels including Death Row Records, No Limit Records, Roc-A- Fella Records, and Wu-Tang Records.